Jodha akbar jewelry

In the film Jodha akbar, the awesome chunky jewelry worn by Aishwarya is already making waves. Tanishq, the leading jewellery brand made all the jewellery worn by Aishwarya Bachchan and Hrithik Roshan in the historical epic.
The movie has been shot using real gold and diamond jewelry. According to sources, the jewelry used is exquisite even by standards reserved for the royalty. The collection was designed by a team of 80 stylists using real emeralds, rubies and pearls.
It is all set to fuel a trend for heavy, stone studded queen necklaces and chunky earring extending from the top of the ear till shoulder line.
Aishwarya’s apparel in the movie includes heavy zardosi saris as well as other costumes which boast of intricate embroidery work.
CarmaWorld, a key Indian shopping portal that stays in sync with latest fashion trends, is soon going to introduce an imitation jewelry line inspired by the film online. This collection of stone studded bridal sets, will comprise a neck hugging choker, a queen’s necklaces, long chunky danglers with jhumka, a nose ring, a bracelet and hand adornments called ‘haath panja’.

The film's jewellery is an endeavour by the filmmaker and the Tanishq brand to transport the viewer to the grand and majestic medieval period and bring alive the romance and marriage between the Mughal Emperor and the Rajput Princess, Tanishq CEO C K Venkataraman said today.
Rubies, emeralds and uncut diamonds will imbue colour and dazzle to the historic epic visualised and directed by Ashutosh Gowarikar.
''Great detail has been paid to the jewellery of the the two dynasties with the beauty of the era coming alive in the ornaments,'' he said at a function here to showcase the collection.
It is also an attempt to revive the great legacy of Indian crafts which had got lost in the sands of time.
''The collection symbolises the passionate two-year-long journey by Tanishq to revive and recreate some heritage pieces which had been lost or forgotten. Intensive research was carried out and miniature paintings and even architecture of the period studied to ensure the ornaments were an authentic representation,'' he said.
In a recorded message, Ashutosh Gowarikar said the jewellery played a significant role in the movie and was an eloquent testimony to the beauty and richness of the majestic 16th century.
''One aspect of the script kept emerging and evolving over time-the jewellery and we wanted it to not only add to the visual splendour of the movie but also convey a myriad of emotions, symbolic of the historic union of Akbar and Jodha.'' Tanishq Marketing head Alpana Parida said it was more challenging to come up with the collection for the movie as it entailed not just making pretty pieces but designing and creating authentic ornaments of the period.
She said Tanishq had earlier created the jewellery for the Shahrukh Khan starrer 'Paheli'.
''Bollywood is a powerful medium of reaching across continents to NRIs who form an estimated 10-15 per cent of our clientele,'' she added. However, most of the ornaments would remain collector's pieces as they were not wearable or affordable.
''We have a pret line in our showrooms which has been inspired by the 'Jodha Akbar' collection and is wearable and the prices are also within reach,'' she said.

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Ambica Pearls & Jewellers G-55, AB, Spencer Plaza,769, Anna Salai, Chennai-2 ph: 52066100
Amethyst Gopalapuram, 28351627, 28353582
Balaji Pearls T.Nagar, Chennai-17.Ph: 24314445, 52181889
Burma Gems T.Nagar, Chennai-17.Ph: 55197677, 52123837
Dhanalakshmi Jewellery 59, Usman Road, T.Nagar, Chennai-17. Ph: 24345242, 24345293
Gothi's Cathedral Road, Chennai.Ph: 28113368, 55291568
G R Thanga Maligai Jewellery 136, Usman Road, T.Nagar, Chennai-17. Ph: 2434 5042/5052/5062/5353 Email:
Inter Gold 57, Cathedral Road, Chennai-86. Ph: 52106338, 31155888
Jain Jewellery 109, Usman Road, T.Nagar, Chennai-17.Ph: 24344135, 24345018
Khazana Jewellery 36, Cathedral Road, Chennai. Ph: 28117046 Email:
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Kirtilal Kalidas & Co 38, C.P.Ramasamy Road, Alwarpet,Chennai-18. Ph: 24971067, 24971068 Email:
Kuber 43, Cathedral Road, Chennai.Ph: 28117470, 28117480
Kuber 52, NSC Bose Road, Chennai.Ph: 25358585, 25358822
Kushi Jewellery 22, MTH Road, Villivakkam, Chennai-49.Ph: 26173120, 31000686
Kerala Fashion Jewellery Prince Towers, Purasaiwalkam,Chennai-7. ph: 26650500, 26404343
Kerala Fashion Jewellery Luz Corner, Mylai, Chennai-4.Ph: 24985454, 24984274
Kopparam Ramiah Chetty Jewellery 66, Sir Theyagaraya road,Pondy Bazaar, T.Nagar, Chennai-17. Ph: 24347528, 24363122
K.P. Jewellery & Gems Pvt. Ltd 11, Doraiswamy Road, T.Nagar, Chennai-17. Ph: 24348233, 24320132, 24341186 Email:
Laxmi Jewellery Sowcarpet, Chennai.Ph: 25351142, 25351703, 25346524
L K S Gold House P Ltd 60, Usman Road, T.Nagar, Chennai-17. Ph: 24341111, 24342222, 24344444
Luha Jewellery T.Nagar, Chennai-17.Ph: 24326551, 24326552
Mehta Jewellery 64, Thirumalai Pillai Road,T.Nagar, Chennai-17. Ph: 28158886/87/88 Email:
Mohan Jewellery 142, Royapettah High Road, luz Corner, Mylapore, Chennai-4. Ph: 24983038, 24982146
Mustafa Gold Mart 160, Usman Road, T.Nagar, Chennai-17.Ph: 24314051 / 52 / 53
NAC Jewellers 25 North Mada Street,Mylapore,Chennai-4. Ph: 24940198, 24942583 Email:
Nathella Sampaththu Chetty 37, South Usman Road,T.Nagar, Chennai-17.Ph: 24360060
Nathella Sampaththu Chetty Prince Towers, Purasaiwalkam, Chennai.Ph: 26431555
Nathella Sampaththu Chetty 71/1, Usman Road, T.Nagar, Chennai-17. Ph: 24320189, 24332666, 24332444
Original Kerala Jewellers 91, Usman Road, T.Nagar, Chennai-17.Ph: 24340027, 24345809
Pappalal & Co 24/1, Cathedral Road,Chennai-86. Ph: 28113030, 28112138, 28110466 Email:
Pappalal Diamonds 15, Khader Nawaz Khan Road,Nungambakkam, Chennai-6. Ph: 28331664, 28331665, 28332375 Email:
Prince Jewellery Panagal Park,T.Nagar, Chennai-17.Ph: 24363137 / 3138
Prince Jewellery G-15A, Spencer Plaza-I, Anna Salai, Chennai-2.Ph: 28555187
Prince Jewellery 41, Cathedral Road, Chennai-86. Ph: 28117720 / 30 / 40
Rathna Stores(Firm) T.Nagar, Chennai-17.Ph: 24333333, 24324444
Saravana Stores 115, Usman Road, T.Nagar, Chennai-17.Ph: 24356060, 24356061 Email:
Singapore Gold House Kapilavasthu Complex, 213-214, Purasaiwalkam High Road, Chennai-7.Ph: 26424244, 25323585
Sri Devi Gold Covering Works 140,142&73,Usman Road,T.Nagar,Chennai-17. Ph: 24340841, 24343620, 24348476, 24334094 Email:
Sri - The Temple of Gold 99,Usman Road,T.Nagar,Chennai-17.Ph: 44310074 / 75 / 76
Sukra Jewellery 38,North Mada Street,Mylapore,Chennai-4.Ph: 24940699, 24610193 Email:
Studio Tara 14, 1st Main Road,Gandhi Nagar, Adyar, Chennai-20. Ph: 52116511, 24401171 Email:
Sugal & Damani Jewellers Ltd 36, Cathedral Road, Chennai-86.Ph: 28112220, 28110514
Swarnalaya Jewellery P Ltd 5, Venkatnarayana Road, T.Nagar,Chennai-17. Ph: 52125353, 52125454
Sultan Gems & Fine Jewellery 30, TTK Road, Alwarpet, Chennai-18. Ph: 24991513, 52107122 Email:
T B Jewellery Nageswaran Road, Panagal Park,T.Nagar, Chennai-17. Ph: 24342323, 24343442
T Manickam Chetty & Sons Parrys, Chennai.Ph: 25369324
Tanishq 115-A, 3rd Avenue, W Block, Anna Nagar, Chennai-40. Ph: 26194810, 26192759
Tanishq Crown Court, Cathedral Road, Chennai. Ph: 28110368, 28110405
Ummidi Bangaru Kannan & Sons Gemini Circle,603,Anna Salai,Chennai-6. Ph: 28295727, 28293727
Ummidi Bangaru Chetty & Sons Spencer Plaza, 769, Anna Salai, Chennai. Ph: 28523040 / 50
Ummidi Bangaru Chetty & Sons 108, Pondy Bazaar, T.Nagar, Chennai-17. Ph: 28151335, 28154369
Ummidi Bangaru Jewellers Rani Seethai Hall, 603, Anna Salai, Chennai. Ph: 28292004, 28292009, 28291573
Ummidi Bangaru Srihari Sons 11, Nageswararao Street, Panagal Park,T.Nagar, Chennai-17.Ph: 24363408
Vanushri Jewellers 275, GST Road, Chromepet, Chennai-44.Ph: 22368760
VBC Jewellery 78, G.N.Chetty Road, T.Nagar, Chennai-17.Ph: 28229556 ,28229560 Email:
VBC Jewellery 11-B Nageswara Rao Road,Panagal Park,T.Nagar,Chennai-17. Ph: 24342407, 24346297 Email:
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