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Jodha akbar jewelry
In the film Jodha akbar, the awesome chunky jewelry worn by Aishwarya is already making waves. Tanishq, the leading jewellery brand made all the jewellery worn by Aishwarya Bachchan and Hrithik Roshan in the historical epic.
The movie has been shot using real gold and diamond jewelry. According to sources, the jewelry used is exquisite even by standards reserved for the royalty. The collection was designed by a team of 80 stylists using real emeralds, rubies and pearls.
It is all set to fuel a trend for heavy, stone studded queen necklaces and chunky earring extending from the top of the ear till shoulder line.
Aishwarya’s apparel in the movie includes heavy zardosi saris as well as other costumes which boast of intricate embroidery work.
CarmaWorld, a key Indian shopping portal that stays in sync with latest fashion trends, is soon going to introduce an imitation jewelry line inspired by the film online. This collection of stone studded bridal sets, will comprise a neck hugging choker, a queen’s necklaces, long chunky danglers with jhumka, a nose ring, a bracelet and hand adornments called ‘haath panja’.
The film's jewellery is an endeavour by the filmmaker and the Tanishq brand to transport the viewer to the grand and majestic medieval period and bring alive the romance and marriage between the Mughal Emperor and the Rajput Princess, Tanishq CEO C K Venkataraman said today.
Rubies, emeralds and uncut diamonds will imbue colour and dazzle to the historic epic visualised and directed by Ashutosh Gowarikar.
''Great detail has been paid to the jewellery of the the two dynasties with the beauty of the era coming alive in the ornaments,'' he said at a function here to showcase the collection.
It is also an attempt to revive the great legacy of Indian crafts which had got lost in the sands of time.
''The collection symbolises the passionate two-year-long journey by Tanishq to revive and recreate some heritage pieces which had been lost or forgotten. Intensive research was carried out and miniature paintings and even architecture of the period studied to ensure the ornaments were an authentic representation,'' he said.
In a recorded message, Ashutosh Gowarikar said the jewellery played a significant role in the movie and was an eloquent testimony to the beauty and richness of the majestic 16th century.
''One aspect of the script kept emerging and evolving over time-the jewellery and we wanted it to not only add to the visual splendour of the movie but also convey a myriad of emotions, symbolic of the historic union of Akbar and Jodha.'' Tanishq Marketing head Alpana Parida said it was more challenging to come up with the collection for the movie as it entailed not just making pretty pieces but designing and creating authentic ornaments of the period.
She said Tanishq had earlier created the jewellery for the Shahrukh Khan starrer 'Paheli'.
''Bollywood is a powerful medium of reaching across continents to NRIs who form an estimated 10-15 per cent of our clientele,'' she added. However, most of the ornaments would remain collector's pieces as they were not wearable or affordable.
''We have a pret line in our showrooms which has been inspired by the 'Jodha Akbar' collection and is wearable and the prices are also within reach,'' she said.
Courtesy - Popular Websites
