Whether you're looking for traditional wedding bands, a chain, a pair of stunning earrings or a striking broach, you can't go wrong with gold. Here are some things to look for to be sure you're getting your money's worth.
Choose a reputable jeweler. Select one that has membership in Jewelers of America if possible.
Familiarize yourself with karat quality marks. Since gold is a soft metal, it is mixed with other metals to make it more durable. The karat mark will tell you what percentage of the metal is actually gold. (See Tips for more information on karats.)
Look for a trademark on the item you wish to purchase. This identifies the manufacturer of the jewelry. If you have trouble figuring out what the trademark means, ask the jeweler. All gold jewelry with a karat mark must also have a trademark.
Be sure that any diamonds or gemstones that appear in the item you are considering are also real. (See Related eHows for tips on choosing diamonds and gemstones.)
Bear in mind that the price will include the amount of gold in the piece, as well as the design and the craftsmanship.
Make sure your sales receipt lists the karat quality of the item purchased.
Courtesy – ehow.com